
There are other technologies that could further build an effective two way communication between a government and its citizens. Bluetooth marketing can be a great alternative to the internet. It used to be the case that due to security fears, or a desire to save battery life, many users keep their Bluetooth devices in OFF mode, or ON but not set to be ‘discoverable’. Because of this, often regions where Bluetooth proximity marketing is in operation it is accompanied by advising via traditional media – such as posters, television screens or field marketing teams – suggesting people make their Bluetooth handsets ‘discoverable’ in order to receive free content. A ‘discoverable’ Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content. Perhaps this could be useful for governments as well.
I found a company on the internet that has software for just that. Its called SITmobile. According to the website, “SITmobile gov is a tool for any level of government to maintain a communications channel with its citizens. This could be invaluable for distributing information, but also for receiving ideas,complaints or comments.”
They even have a feature that allows a citizen to send an SMS to the city council and share an idea or complaint, as well as a City council to citizen feature that allows a citizen to give their mobile number and indicate any subjects of interests and th city council keeps the citizen precisely informed. oh finally no more lines!
SITBluetooth provides a service for tourists to download information and maps about key places of interest via bluetooth. This seems quite convenient to me. for more information you can check the website @ http://www.sitmobile.com/ingles/standardsolutions.php


